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Earlier a software company could expect its customers to change the way they operated to fit the specifications of the software but it isn’t that way anymore. Vaibhav Dabhade, CEO & Founder of Singapore-based SaaS company Anchanto, knew that he was catering to a very mature marketplace. Thus, what Anchanto needed was a way to differentiate itself for sustainable competitive advantage while minimizing a customer’s current way of working, and the secret lied in three areas: UX (user experience), reliability, and flexible APIs.
The company presents a cross-border, fully featured e-commerce platform– Dabhade describes it as “enterprise-level functionality without over-complicating things” – and yet the customer interface is as intuitive as possible. This was because ease of use was agreed as a central principle for the product design from the word go. There is no question of asking the customer to abandon legacy systems – if they are a fundamental part of how the customer operates, Anchanto will develop a way of integrating them. These individual customer developments then become part of the mainstream offering, providing an organic growth of the platform.
Redundancy is also built into the system; when a customer’s network connection is down, they can still trade, check the customer information, and bring up key facts, with transaction details being transmitted to head office when the network is restored. Dabhade describes Anchanto’s technology as “cloud-enabled, but not cloud-dependent. If you have hundreds of locations, the cloud can make things a lot easier – but there are still plenty of companies who want in-house technology running on their own servers.”
So, what is this technology? It’s a cross-border, cross-platform e-commerce logistics solution. It doesn’t matter what platform you use to sell on (your own in-house system or one of the well-known operations), Anchanto can interface with it. Indeed, a number of customers have in the past found the need to use a multiplicity of platforms, and Anchanto can work with that too.
Dabhade is under no illusions about who wears the trousers in today’s supplier-customer relationship. “If you don’t provide what the customer wants, the customer goes elsewhere. The times when software companies could dictate the terms are over. We live in a customer-focused world, and we are all the better for the same. If you don’t have exactly what the customer needs and wants, you need to carry out the development until you do. You integrate with what’s there – legacy systems and all. Customers are no longer prepared to design their workflow around your system. They expect you to adapt your systems to match their workflow. So that’s what we do.”
The company’s latest product, a one-stop platform named as SelluSeller enables merchants and enterprises to sell on various e-marketplaces across Asia. “Sellers are also looking for simple platform to sell their products regionally in to Southeast Asia and India on cross-border model. SelluSeller is designed and built for cross-border listing and shipping from day one,” adds Dabhade.
Anchanto allows the sellers to manage prices and promotions and maintain a single common inventory interfacing with an order system. Growth has been organic and continues, by no means restricted to the company’s roots in Singapore and Australia.
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Dabhade Is Under No Illusions About Who Wears The Trousers In Today’s Supplier-Customer Relationship. If You Don’t Provide What The Customer Wants, The Customer Goes Elsewhere
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